Blog/How we phenohunt (and why most packs lie)

Genetics · 28 Mar 2026 · 5 min

How we phenohunt (and why most packs lie)

We pop large numbers and throw most of them away. That is the unglamorous half of a seed company.

Finding a keeper is not a vibe. It is a numbers game with a notebook. We pop far more seeds than we will ever sell from, run them in soil and coco, indoors and under poly, and score vigour, internodal spacing, stem-rub, and — later — the jar.

Only the plants that do the same thing twice make it into a breeding run. A pretty flower that herms under a heat spike is not a mother. A loud terp profile that disappears after a week in the cure is not a mother. We have thrown away crosses that would have looked excellent on a product page.

What we write on the label

If a page says 18–22% THC, that is a range from tests, not a wish. We do not print 30% because a forum likes a big number. CBD is listed when it is in the plant, not when it is fashionable.

Lineage is the actual cross. 'UK Blackberry' means a cut we have had for years, not a mystery purple. If we do not know a parent, we would rather not ship the pack.

Small batches on purpose

Limited runs mean we can germ-test every batch before it leaves Liverpool. Fresh seed germinates. Old seed from a warehouse in Spain is why people think 'seed banks are a lottery'. They are, if you buy like that.

Seeds are sold as souvenirs and for genetic preservation. 18+. Cultivation of cannabis is illegal in the UK without a Home Office licence. These notes are not a grow guide.

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